In today's digital age, social media is a powerful tool for driving traffic to your services, whether you're a mobile nail technician or a salon owner. It's a simple yet effective way to enhance your marketing efforts.
Whether you're just setting up your social media accounts or looking to grow your existing presence, here are a few tips to help you along the way.
1. Offering Valuable Content
Social media is commonly used as an online portfolio to showcase your work, but there are other types of content you can deliver to raise brand awareness and connect with your target market. Document your progress in your nail career and share it in your captions. By sharing your nail journey, your followers learn more about you as a person, building trust and inspiring others. Keeping content varied will keep your clients engaged and strengthen your social media profile. Occasionally, a feel-good post can engage your customers—use quotes or pictures that define your brand.
Your social media bio is often overlooked but is crucial. When people land on your page, the bio is one of the first things they see. Ensure your bio is easy to read and clearly states what you offer. To attract new followers, entice them with offers like 10% off their next visit for following you. Encourage existing clients to leave reviews and share pictures online. Positive reviews on your social media connect you with potential clients on an understanding level.
Stick with hashtags that have a million or fewer posts. Common hashtags are highly competitive, making it difficult for your posts to reach more people. Avoid using the same hashtags for every post to prevent Instagram from marking it as spam. Use the right hashtags to increase your reach to potential clients who will discover, like, and engage with your posts. Hashtags can also point out your location. For example, if your salon is in Manchester, use hashtags related to your city, such as #Manchester and #CityCentre.
The Highlights section on Instagram is the best way to provide new customers with more information about your services. Here are some highlight ideas:
- Services
- Price List
- Behind the Scenes
- Before & After
- FAQ
Top Tip: Organize your popular nail sets into highlight stories to show new clients what you specialize in. This helps clients identify whether their needs will be matched by your services. Similarly, use Facebook albums to categorize your popular treatments or nail sets.
2. First Impressions Always Count - Layout
The design of your social media profiles is crucial. When a prospective client sees your social media, your Facebook header and Instagram feed will be the first elements they notice. First impressions are key. Your social media reflects the standards you've set for your business. You don't need to be a design pro to make your social media look professional and visually impressive. Tools like Canva are great for editing graphics for your posts. Pinterest is ideal for finding aesthetic layouts for your Instagram, allowing you to choose and recreate a theme using Canva.
Top Tip: Match the colour tones of your posts with your salon's décor to maintain consistency with your brand. For example, if your salon has a young, fun, modern feel, your posts should match this tone. If your brand has a vintage, old-school theme, post pictures that follow this idea. Keep it consistent!
3. Scheduling Your Social Media Posts
The working life of a nail technician is busy, and it can be challenging to find the time to post regularly. Tools like Hootsuite and Buffer allow you to schedule Facebook and Instagram posts in advance. These scheduling systems save you time and keep your social media profiles consistent. For posts you want to share immediately
Hopefully this post has introduced you to some new tactics and will help you utilise social media to its fullest ability for marketing your salon.
