It is hard to believe that a whole year has already passed since the beginning of ROXI.
From the start, our aim was to create a professional nail brand built around the needs of today’s nail technicians. Backed by more than 30 years of industry experience through NSI UK, we wanted ROXI to feel modern, professional and, most importantly, trusted by the people using it.
One of our biggest priorities has always been listening to what nail professionals truly need from a gel system: modern formulas, beautiful branding, practical education, transparency and reliable support.
ROXI has been HEMA-free and TPO-free from the beginning, and we will continue to develop our products with compliance, performance and trust at the centre of everything we do.
The response from nail professionals has been incredible. We were so grateful to welcome so many of you into the ROXI community during our official launch, and seeing the excitement around the products was a real highlight for us.
Meeting nail technicians in person, hearing your feedback and seeing your enthusiasm for introducing ROXI into your salons made the launch feel incredibly special. From the very beginning, there was a real sense that a new community was being built around the brand.
The Shades You Have Loved
ROXI Builder Gel quickly became central to the range, with a number of shades becoming firm favourites among nail technicians and their clients.
Fairy has been one of our most popular Builder Gel shades, loved for its glossy soft pink finish and versatility across a wide range of clients.
Within the ROXI Gel Polish collection, Tropical has also stood out as a customer favourite, becoming a popular choice for vibrant, summer nail sets.
Seeing which shades you return to time and time again has helped us understand what you want more of as the ROXI collection continues to grow.
Celebrating One Year of ROXI
One of the most special moments of our first year was celebrating ROXI’s first birthday at the NSI Cash & Carry in Manchester.
The event gave us the opportunity to bring customers, nail technicians and members of the ROXI community together to celebrate everything the brand has achieved since launch.
It was wonderful to see the Cash & Carry filled with people exploring the range, discussing their favourite products and joining us to mark the milestone. Most importantly, it gave us the chance to thank many of the customers who have supported ROXI throughout its first year.
Thank You
ROXI’s first year would not have been possible without the nail technicians, educators, ambassadors, customers and partners who have supported us.
Thank you to everyone who placed an order, attended a workshop, visited an event, shared a nail set, left a review or recommended ROXI to another nail professional.
As we move into our second year, we are excited to continue growing the collection, introducing new shades and supporting the professionals who have made ROXI part of their salon work.
Our first year has given us so much to celebrate, but this is only the beginning.
